THE BLOG

Super excited to share a podcast interview I did with my PR mentor Jen Berson of Jeneration PR and Profitable PR Pros. Check out the details and link to listen below.

In this week’s new episode of The Pitching...

How do you set the right price for your product or service? If you’re thinking in terms of the product’s materials and manufacturing costs, you’re going about it all wrong. The right way is to match the price to its value, and...

What is the right price for your product? The “right price” is whatever your target market is willing to pay once they know the unique value your product offers. Pricing is one of the most important decisions in the product development...

When companies set their pricing back in the day, the traditional method was to use cost-plus pricing. This approach takes all the costs associated with developing and delivering the product, and then adds the desired margin to set the price.

But...

How do you price your products? This is one of the most important decisions you have to make when bringing a new product to market. How you set your prices plays a major role in how much you sell. It also gives you a way to set your offerings...

One of the biggest challenges for any business is setting prices for its offers. It’s also one of the most important obstacles to tackle, as it directly affects the bottom line. Here are some things to consider to make sure you get your...

How do you sell yourself to clients? What do you do well that’s unique from other businesses in the market? In order to explain this to prospective clients, you need to clearly understand your unique strengths. Our strengths aren’t...

How do you get potential new clients to your website and convert them from visitors to customers? Although you may be active on social media, online forums, and other places online, it’s your website that will have the biggest impact on how...

The hunt for new clients never ends. You need to always be out there generating leads, even when you have plenty of work to keep you busy. It takes time to nurture relationships and you never know when you’ll bump into a lucrative business...

A joint venture is a type of business partnership where two or more parties pool their resources to achieve a specific objective. In most JVs, this is done by starting a new business project that’s usually temporary in nature. There’s...

You have a joint venture project you know will succeed and you’ve identified the ideal partner who’s just the right person to get it done. Now, you need to take the crucial step of writing a JV proposal that will explain the necessary...

A joint venture is when two business entities join together to work on a specific project. It brings together the expertise, resources, and skills of two or more parties and then shares the risks and rewards of the project. You can achieve more...