How to Best Use Social Media to Find New Clients

Social media is a great tool for finding new clients. Potential clients are there, looking for the products and services you offer, so it’s the perfect place to connect. But it’s not just a matter of creating a profile and having new clients flock to you. You have to proactively go out there and find them. Here are some strategies to best use social media to generate new clients.

Meet Your New Clients Where They Are

There are many social media platforms out there, and not all of them are appropriate for finding new clients. Create a target profile for your ideal client and find out which platforms they use for finding goods and services. Facebook, Twitter, and Instagram are very popular with a wide range of users. LinkedIn is a professional B2B networking site, so it’s a great place to look for clients. If you’re not sure, sign up for all and drop the ones that don’t bring results.

Communicate Your Natural Strengths at a Glance

On each platform you plan...

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The 5 Essentials to Successfully Build an Audience on Social Media

Social media gives you a direct marketing channel straight to your target audience. You can use it to spread awareness of your brand, interact personally with your followers, and learn more about the tastes and attitudes of your potential buyers. Are you ready to start growing your social media audience? Here are the five essentials you need to know first.


The Appropriate Social Media Mindset

There’s a certain mindset you need to have if you want to grow your audience on social media. Most of the platforms are fun, relaxed, and friendly. You have to be ready to interact in a positive way, not promoting or expecting anything in return.

If you can be a positive, helpful presence, you’ll see much better results from your efforts. So, get in the right state of mind before you log on and start building your audience.


Identify Your Goals

What are your goals for growing your audience on social media? “Because everybody’s doing it” isn’t...

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