I changed an industry that didn't think I existed.
Now I help women founders build a business that supports the life they actually want.
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Founder of Pretty Pear Bride and Aisle Society. Fifteen years deciding who gets featured.
 Not moving yet? No worries I'm here to  transform struggling unheard female business coaches into successful thriving digital boss bitch CEOs who confidently show up in their business and sell out their high ticket programs and experiences so that they increase their income, impact and freedom.
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Work With Me
I sat down to plan my wedding and couldn't find myself anywhere in the inspiration... So I built what didn't exist
What started as the world’s first wedding platform for plus-size brides, Pretty Pear Bride became Aisle Society, a network of ten editorial wedding publications redefining what the wedding industry looks like for every couple.
I didn't build it with permission. I built it because couples deserved it, and because I knew the cost of translating inspiration that was never made for you.
It's what happens when a woman stops waiting for an industry to make space and builds her own.
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LET'S WORK TOGETHER 🎉
THE TUESDAY LETTER
What do you actually want?
Every Tuesday, one real moment from my week and one question for yours. Business, life and doing what you actually want, for founders building a business that supports their life, not sacrifices it.
One email a week. Unsubscribe anytime.
Speaking
I've spoken at Engage! Summits and on stages for founders and wedding professionals, on building a business around what you actually want, telling your story so it sells, and what fifteen years of deciding who gets featured taught me about how founders describe their own work.
DOWNLOAD SPEAKER KIT
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You don't have a visibility problem. You have a want problem.
You have the receipts. The clients, the press, the full calendar. And somewhere along the way, the business started running you.
I know, because for most of fifteen years my business lived in my head. Even on stage at Engage, part of me was still back at my desk.
The founders I work with don't need more exposure. They need to get clear on what they actually want, and then say it in a sentence people remember.
The Strategy Session
One hour to get clear on what you actually want, and the sentence that says it.
Most founders I talk to don't need more ideas. They need to decide. In one session, we figure out what you want the business to give you, then write the sentence that makes the right people understand what you do the first time they hear it.
This is for you if:
- You already have clients, proof and a business that works.
- The business grew, but it isn't giving you what you actually want.
- People still don't get what you do until you've explained it twice.
What's included:
- A 60-minute session on Zoom
- Five days of follow-up by [email or Voxer] while you put it to work
- Your sentence, written and tested before you leave the call
- One clear next move, so you know exactly what to do Monday
$497
Book Your Strategy SessionNot ready to book?
and start with the question.
Online Courses
All of the self-paced training courses are designed to help you attract your audience, connect with your audience and convert your audience.
GET STARTED TODAYWhat Founders Say
"I set a goal of signing 25 new clients and 50 renewals and i did it! that's roughly 30K in one campaign during our time working together."
What I loved most about working with Shafonne is that I improved areas of myself that I wasn’t even aware needed improvement. You helped me recognize and tap into a power within myself that I wasn't aware existed. I am more confident, focused, and hungry than I was before. Thank you for reigniting the fire I have for my business so that I can better serve my clients and live my best life.
– VICTORIA DEARDORFF (Founder, Burgh Brides)
"I signed (2) 1:1clients and created a mastermind with 2 paying clients, over $16,000 of revenue in less than 45 days of working with Shafonne!”
Shafonne was the tough love kick in the butt that I NEEDED! She didn't let me hang on to any of my excuses, and led me in a direction that I had never been before. I am absolutely mind blown, and I know she is the reason for how I was able to make that happen for myself. She kept my energy in check throughout my launch, and was such an incredible support for me. I felt like she was always there when I needed her, and I'd highly recommend her to anyone I know.”
– ASHLEY VINCENT (Founder, Ashley's Light)
“GIRL!!!!!!!!!!!!!! I spoke on my IG post tonight...!”
like I was talking and just made a legit real caption that came to mind with the pic I chose to post. Gurlllll you were right!!!! I couldn’t believe the response! I had NO idea! I literally typed it as if I was saying it out loud… was just telling my hubs all about it and sharing my post with him.Â
– Jennifer (Founder, Rustic Events)
The Tuesday Letter
One real moment from my week, and one question for yours. Business, life and doing what you actually want, every Tuesday.
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