THE BLOG

When companies set their pricing back in the day, the traditional method was to use cost-plus pricing. This approach takes all the costs associated with developing and delivering the product, and then adds the desired margin to set the price.

But...

The hunt for new clients never ends. You need to always be out there generating leads, even when you have plenty of work to keep you busy. It takes time to nurture relationships and you never know when you’ll bump into a lucrative business...

Social media gives you a direct marketing channel straight to your target audience. You can use it to spread awareness of your brand, interact personally with your followers, and learn more about the tastes and attitudes of your potential buyers....