THE BLOG
You Are the Strategy
Aug 14, 2026
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For years, Pretty Pear Bride had a submissions department, a sales department, and a support department. All of them were me.
I had more email addresses on that domain than I can count now, and every single one of them landed in the same inbox. Some...
How to Create Content that Elicits Emotion
May 11, 2020
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The best online content is that which elicits emotion. It causes readers to feel something. Not only does this create a powerful bond between a content brand and its fan base, it also leads to viral sharing, which is the dream of all content marketer...