You already know that social media is not optional anymore, it’s a direct pipeline to your audience, your story, and, ultimately, your conversions. But showing up randomly and hoping people follow you? That’s not a strategy.

Over the years building Pretty Pear Bride, launching Aisle Society, and coaching hundreds of female entrepreneurs on visibility, I’ve uncovered the 5 essentials that actually move the needle. Use this as your roadmap to social media audience growth that lasts.

Let’s go.

1. Get Into the Right Mindset (Because Energy Matters)

If you're logging on just to push content or count likes, you’ll burn out fast.

Social media is relationship-building, not a digital billboard. Before you even draft a post, ask:

• Am I showing up with value?

• Am I willing to engage without expecting immediate returns?

• Am I focused on giving not just getting?

Your energy is the magnet. When you're showing up as a guide, a friend, someone worth following, you’ll attract followers who actually care.

(Side note: If you want a deep dive into shifting mindset for brand visibility, check out my post on Experience Luxury: Insights from Engage! Summits.)

2. Define Your “Why” — So You Don’t Drift

Most people skip this step and end up posting aimlessly. When you define exactly why you're building your social media presence, every content decision becomes easier.

Your “why” could be:

• Driving leads into your email list

• Building authority in your niche

• Establishing press / speaking opportunities

• Launching a product or high-ticket service

Once your goal is clear, you’ll create content that works toward it, not away from it.

3. Know Exactly Who You’re Talking To

Generic content gets generic results.

You need to know:

• What your audience struggles with

• What they dream about

• The language they use

• Their objections, hopes, fears

When your posts feel like you’re in their head, you build real connection and those are the followers who engage, share, and convert.

(If you haven’t yet, check out Breaking Barriers: Plus Size Inclusivity in the Wedding Industry — I lean into audience, representation, and knowing your people in that post.)

4. Consistency Is Your Non-Negotiate

You won’t see results from posting here and there. Growth is built on showing up, consistently.

Decide your:

• Posting cadence

• Content rhythm (e.g. mix of education, story, offers)

• Daily tasks (post, comment, respond, consume)

Over time, your audience will come to expect you at a time. They’ll log on hoping to hear your voice. That kind of loyalty doesn’t happen by accident.

5. Engagement Is the Strategy

The algorithm rewards conversation, not perfection. If your content doesn’t spark interaction, it’s invisible.

To boost engagement:

• Ask genuine questions

• Invite people to share their stories

• Use polls, quizzes, challenges

• Go live, host Q&A

• Respond to every comment or message

As people engage, others see it. That’s how you expand reach organically.

(For what it looks like when you do press engage, see how I shared my media feature in Shafonne Myers Featured in Business Insider , the way I invited the audience into the journey made it more than a humble brag.)

Bringing It Home

Social media is not about chasing virality, it’s about building a stage, being consistent, and fostering connection.

Want to go deeper?

• Dig into my pricing & positioning content like Pricing Your Offers  

• Or explore Customer Driven Pricing Strategy to align your pricing with your audience’s perception and values  

• And if you’re curious about how I transitioned from wedding industry to visibility coach, see my journey in Experience Luxury  

If you’re ready to stop posting randomly and start showing up with intention, authority, and soul— check out ways to work with me.  I’ll guide you through building content, engagement funnels, and a brand that gets noticed for all the right reasons.