What do you actually want?
Every Tuesday, one real moment from my week and one question for yours. Business, life and doing what you actually want.
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What You’ll Get:
- One real story from my week, business or life
- What it showed me
- One question or practice to take into your week
- An offer only when there's one worth making
Who This Is For:
- Founders who already have the clients and the proof
- Women building a business that supports their life, not sacrifices it
- Moms running a company and a household at the same time
One Email a Week:
No spam. No fluff. One letter, every Tuesday. Unsubscribe anytime.
Who am I?Ā
Hey, I'm Shafonne.
In 2003 I went wedding dress shopping and couldn't find anything built for my body. In 2011 I started Pretty Pear Bride because of it, and it grew into Aisle Society, a network of ten wedding publications.
I'm a mom, a wife and a CEO, and for most of those years the CEO part took the evenings too. The business lived in my head. Even on stage at Engage!, a wedding conference for the top ultra luxury wedding professionals, part of me was still back at my desk.
What changed wasn't finding balance. It was getting clear on what I actually wanted the business to give me, and building it that way. Now I get evenings with my family and friends instead of evenings at my desk.
The Tuesday Letter is where I write about that. The real version, business and life together.