What do you actually want?

Every Tuesday, one real moment from my week and one question for yours. Business, life and doing what you actually want.

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What You’ll Get:

  • One real story from my week, business or life
  • What it showed me
  • One question or practice to take into your week
  • An offer only when there's one worth making

Who This Is For:

  • Founders who already have the clients and the proof
  • Women building a business that supports their life, not sacrifices it
  • Moms running a company and a household at the same time

One Email a Week:

No spam. No fluff. One letter, every Tuesday. Unsubscribe anytime.

Who am I?Ā 

Hey, I'm Shafonne.

In 2003 I went wedding dress shopping and couldn't find anything built for my body. In 2011 I started Pretty Pear Bride because of it, and it grew into Aisle Society, a network of ten wedding publications.

I'm a mom, a wife and a CEO, and for most of those years the CEO part took the evenings too. The business lived in my head. Even on stage at Engage!, a wedding conference for the top ultra luxury wedding professionals, part of me was still back at my desk.

What changed wasn't finding balance. It was getting clear on what I actually wanted the business to give me, and building it that way. Now I get evenings with my family and friends instead of evenings at my desk.

The Tuesday Letter is where I write about that. The real version, business and life together.

Send Me Tuesday's Letter