Have you ever thought about how much screens influence us these days? People watch hours and hours a day, whether it’s in the form of live TV, movies, or online videos.

When it comes to promoting your online course, you can use screen time to your advantage by adding video to your sales page.

How will video help me sell my online course?

It has been proven that a sales page with video converts at a higher rate than a sales page without video. This is because video establishes a connection between you and your potential customers that text alone can’t accomplish.

The proof of the effectiveness of video is impossible to deny. Even well-respected sales page tool providers like LeadPages and ClickFunnels automatically add a space for a video on their sales page templates.

Including a video on your sales page is especially important if you’re selling online courses. During students’ participation in your course, they’ll have limited face-to-face interaction with you. A video is a way to get engagement from the beginning.

What should I put in my video?

Your sales page video should be short (about 2 minutes). Even if it’s short, it must have good content. No one wants to waste their time – even 2 minutes - on a video that they gain nothing from.

• Plan a quick, concise way of introducing yourself, e.g. “I’m XX and I help moms who want to save an hour every day,” or “I’m XX, your success color consultant”
• Prepare one key point about how your course can solve a problem for the viewer
• Include a clear call to action

You could also set up a short series of teaser videos in the weeks leading up to your launch date.

If you want to really harness the power of video, use it as part of your online course, e.g. to introduce the course, to demonstrate something, to reinforce a message, etc.

What about the technical stuff?

You want your video to look as professional as possible. But you don’t need to invest in equipment or studio time to accomplish this.

People are used to recordings made on the fly – “I was just walking my dog and thought I’d share this with you,” or “Can’t wait to get back to the studio to share this so I’m on my smartphone.”

If you’re going to invest in your video, then invest in a video editor – either a person, or a tool like Adobe Spark or Camtasia. This way you can edit and add music and graphics to your video if you choose.

If you really don’t like seeing yourself on screen, then choose a whiteboard animation approach or a slide presentation with voiceover.

When it’s ready, upload your video to YouTube, DailyMotion, or Vimeo and share the link with your audience.

What next?

• Don’t sit around thinking too much about it – just get started
• Don’t be self-conscious. Being yourself is what engages people
• Remember that your sales page video will help boost your sales

Do you want to learn more about how to successfully grow your audience on social media and create digital products? Check out my work with me page to see how I can help you become the Digital CEO of your business and learn how to sell on social. 

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