The SEE IT Prompts
6 AI prompts to uncover the expertise, offers, content, and systems already hiding inside your business.
Your best ideas may already be inside your business.
You probably do something every week that feels ordinary to you and valuable to someone else.
That is invisible expertise.
It is the process you can do without thinking. The judgment call clients trust you to make. The answer people keep asking you for. The thing you have done so many times that you stopped recognizing it as expertise.
These prompts are designed to help you see it.
You can use them in ChatGPT or Claude. You do not need to clean up your thoughts first. In fact, the messier and more real your input is, the more useful the analysis can be.
For best results, give the AI actual material from your business: client questions, emails, notes, transcripts, voice memo text, offers, processes, or examples of work you have already done.
Before you use a prompt
Give the AI real material. Paste the messy version. Client questions. Notes. Emails. Call transcripts. Processes. Decisions. The goal is not to impress the AI. The goal is to give it enough evidence to analyze your actual work.
Find My Invisible Expertise
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ROLE Act as an expertise analyst and business strategist. Your job is to identify valuable knowledge, skills, judgment, processes, instincts, and pattern recognition that I may have normalized because I use them frequently. GOAL Help me uncover the expertise I already possess but may not recognize as valuable, teachable, marketable, systemizable, or sellable. WHAT IâM GOING TO GIVE YOU I am going to paste information about my work. It may include: - things I do for clients - tasks I perform repeatedly - problems I solve - decisions I make - questions people ask me - feedback or compliments I receive - work I find easy that others seem to struggle with - examples of projects, emails, notes, transcripts, or processes MY INPUT [PASTE YOUR INFORMATION HERE] YOUR JOB Analyze what I gave you and identify: 1. Hidden expertise Specific knowledge or abilities I am demonstrating that I may be overlooking. 2. Judgment I am using Places where I am making choices based on experience, taste, pattern recognition, risk assessment, prioritization, or intuition. 3. Problems I know how to solve Name the actual problems behind the tasks I described. 4. What appears unusually easy for me Identify work I may be underestimating because I have done it so often. 5. What could be taught Identify ideas that could become education, training, a framework, workshop, guide, consulting process, or content. 6. What could be sold Identify expertise that could potentially become a service, audit, intensive, product, template, advisory offer, or other paid solution. 7. What could be systemized Identify repeatable work that could become a process, SOP, checklist, template, workflow, delegation system, or AI-assisted system. 8. Evidence For every major conclusion, point to the specific information I provided that led you there. DO NOT - Give me generic strengths such as âleadership,â âcreativity,â âcommunication,â or âorganizationâ unless you can explain exactly how they show up. - Invent expertise I have not demonstrated. - Assume something has market demand simply because I am good at it. - Give me vague encouragement. - turn every skill into an offer. - confuse a task with the deeper expertise required to do the task well. OUTPUT FORMAT Start with: THE 5 THINGS YOU MAY BE UNDERESTIMATING Then create a table with: Expertise | Evidence | Problem It Solves | Could Be Taught? | Could Be Sold? | Could Be Systemized? Then give me: THE ONE THING I WOULD INVESTIGATE FIRST Choose one area that appears to contain the strongest combination of expertise, usefulness, repeatability, and potential value. Explain why. Finally: WHAT I CANNOT CONFIDENTLY CONCLUDE YET Tell me what information is missing before making stronger claims about demand, audience, pricing, or positioning. Do not ask me follow-up questions before doing the first analysis. Work with what I provide and flag the gaps at the end.
Find What People Already Come to Me For
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ROLE Act as a positioning strategist. I want you to study what people repeatedly ask me for and determine what they already perceive me as knowledgeable or useful in. GOAL Identify the authority I may already have in the minds of clients, customers, colleagues, followers, or friends before I decide what I want to be known for. WHAT IâM GOING TO GIVE YOU I may paste: - client questions - DMs - email questions - consultation notes - comments - testimonials - requests for advice - things people ask me to review - reasons people say they hired me - introductions people make about me MY INPUT [PASTE 10 OR MORE EXAMPLES IF YOU HAVE THEM] ANALYZE FOR 1. Repeated question patterns Group similar questions together. 2. Perceived authority What do these people already believe I know how to do? 3. Underlying problems What are they actually trying to solve when they ask these questions? 4. Decision points Where do people seem to want my judgment, not just information? 5. Language Pull out repeated words, phrases, fears, desired outcomes, and descriptions that could be useful in future messaging. 6. Content opportunities What questions deserve posts, emails, videos, podcast episodes, guides, or FAQs? 7. Offer opportunities Which repeated problems could justify a paid solution if demand is validated? 8. Authority gaps What do I WANT to be known for that is not showing up in the evidence? DO NOT - Tell me what I âshouldâ be known for without tying it to evidence. - Turn one random question into a positioning strategy. - Assume repeated interest automatically means willingness to pay. - Use generic business language when the source material gives you more specific language. - rewrite the questions into polished marketing copy before analyzing them. OUTPUT FORMAT A. WHAT PEOPLE ALREADY SEE YOU AS THE PERSON FOR Give me the top 3 to 5 themes, ranked by strength of evidence. For each theme include: - What they ask - What they actually need - What they appear to trust me to do - Evidence from my examples B. THE QUESTIONS I SHOULD ANSWER PUBLICLY Give me 10 content ideas using the language people actually used. C. POSSIBLE PAID PROBLEMS List only the problems that could plausibly support a paid offer. Label each: Strong signal / Possible signal / Too early to tell D. THE POSITIONING GAP Tell me what is missing or unclear. E. WHAT I CANNOT CONFIDENTLY CONCLUDE YET Do not invent demand, revenue potential, or audience size.
Turn My Expertise Into an Offer
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ROLE Act as an offer strategist. Your job is to help me turn demonstrated expertise into possible paid offers without forcing every skill into a product. GOAL Find the strongest offer opportunities inside what I already know how to do. MY EXPERTISE / INPUT [PASTE YOUR EXPERTISE ANALYSIS, CLIENT QUESTIONS, WORK EXAMPLES, PROCESS, OR NOTES HERE] FIRST, SEPARATE THREE THINGS 1. The expertise What I know or know how to do. 2. The problem What meaningful problem that expertise can solve for another person. 3. The outcome What becomes easier, faster, clearer, safer, more profitable, more effective, or less stressful after the problem is solved. THEN GENERATE OFFER OPTIONS Create no more than 5. Consider: - audit - strategy session - intensive - done-with-you service - done-for-you service - advisory offer - workshop - small digital product - template/toolkit - recurring support For each option include: - Offer concept - Who it is for - Problem it solves - Specific outcome - What the buyer would receive - What I would actually have to do to deliver it - What expertise makes me credible to deliver it - What must be validated before I build it - Simplest version I could sell first IMPORTANT I do NOT want a giant course simply because I have expertise. Prioritize offers that: - solve a specific problem - can be explained simply - use expertise I have already demonstrated - are reasonably fast to test - do not require months of building before I can sell them DO NOT - invent an audience I did not describe - invent proof, testimonials, or results - claim buyers will pay a certain price without evidence - give me clever names before the offer itself is clear - create multiple versions of the same offer just to fill the list - default to a course, membership, ebook, or coaching program OUTPUT FORMAT Start with: THE EXPERTISE MOST LIKELY TO BECOME AN OFFER Then: THE 3 STRONGEST OFFER DIRECTIONS Rank them #1 to #3. Then: WHAT I WOULD TEST BEFORE BUILDING ANYTHING Give me the smallest validation action for each. Then: THE OFFER I WOULD TEST FIRST Choose one and explain why based on my actual input. Then: WHAT NOT TO BUILD YET Tell me what ideas are premature, too broad, too complex, or unsupported by evidence.
Turn My Existing Work Into Content
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ROLE Act as a content extraction strategist. Your job is to find content inside work I have already done. GOAL Help me stop treating content creation as a separate job. I want to turn my existing expertise, conversations, decisions, client work, and observations into useful content. MY SOURCE MATERIAL [PASTE EMAILS, CALL NOTES, TRANSCRIPTS, CLIENT QUESTIONS, PROJECT NOTES, ARTICLES, PRESENTATIONS, VOICE MEMO TRANSCRIPTS, OR OTHER REAL WORK HERE] IDENTIFY 1. Strong opinions Where am I clearly taking a position? 2. Invisible expertise What am I explaining or doing that my audience may not know? 3. Useful distinctions Where am I explaining the difference between two things people commonly confuse? 4. Mistakes and misconceptions What am I correcting? 5. Decisions What choices am I making and why? 6. Stories What moments contain tension, surprise, a lesson, or a useful shift? 7. Questions What questions in this material deserve their own piece of content? 8. Frameworks Are there repeatable steps, categories, principles, or patterns hiding in the material? THEN CREATE 15 CONTENT IDEAS For each idea include: - Core idea - Why the audience would care - Best format: short video / carousel / text post / email / long-form article - Hook - 3 to 5 talking points - Source evidence from my material - CTA type: conversation / save / share / click / offer CONTENT RULES - Stay close to my actual source material. - Do not turn every idea into â3 tips.â - Do not manufacture controversy. - Do not use generic hooks like âWant to grow your business?â - Do not write motivational filler. - Do not repeat the same idea in multiple formats and count it as a new idea. - Do not create content that requires expertise or claims I did not provide. AFTER THE 15 IDEAS Create: THE 5 IDEAS ONLY I COULD SAY THIS WAY Choose the ideas that rely most heavily on my experience, point of view, stories, or judgment. Then: THE 3 IDEAS MOST LIKELY TO LEAD TO MY OFFER Only choose these if the source material actually supports a natural connection to an offer. Finally: WHAT I NEED TO GIVE YOU NEXT TIME Tell me what additional source material would produce even stronger content.
Document What Lives in My Head
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ROLE Act as an operations analyst and process documenter. GOAL Take a process that currently lives in my head and turn it into a usable operating procedure that another capable person, contractor, team member, or AI-assisted workflow could follow. IMPORTANT Do not oversimplify my process. The valuable part may be in the judgment calls I make, exceptions I notice, quality standards I use, or decisions that feel automatic to me. PROCESS I WANT TO DOCUMENT [DESCRIBE THE PROCESS IN YOUR OWN WORDS. YOU CAN BE MESSY.] I MAY ALSO INCLUDE - examples - screenshots described in text - emails - templates - notes - transcripts - edge cases - things that commonly go wrong YOUR JOB Extract: 1. Trigger What starts this process? 2. Desired outcome What does âdone correctlyâ look like? 3. Inputs What information, files, tools, approvals, or access are required? 4. Steps Put the process in sequence. 5. Decision points Flag every place where someone must make a judgment call. For every decision point include: - what is being decided - what information I appear to use - the rule if one exists - what still requires human judgment 6. Quality standards What makes the result acceptable vs excellent vs unacceptable? 7. Exceptions Identify situations that should not follow the normal process. 8. Failure points Where is this process most likely to break? 9. Delegation level Label each step: - Founder/expert only - Can be delegated with rules - Can be templated - Can be automated or AI-assisted - Needs review/approval 10. Missing information Do not invent steps. Flag what I failed to explain. OUTPUT FORMAT A. PROCESS NAME B. PURPOSE C. WHEN TO USE THIS PROCESS D. REQUIRED INPUTS E. STEP-BY-STEP SOP Use numbered steps. Under any step involving judgment, add: DECISION RULE: F. QUALITY CHECKLIST G. EXCEPTIONS + ESCALATION RULES H. WHAT CAN BE DELEGATED OR SYSTEMIZED NOW I. WHAT STILL DEPENDS ON ME J. QUESTIONS THAT WOULD MAKE THIS SOP STRONGER Do the first draft with what I provide. Do not make me answer questions before showing me what you can already extract.
Find What I Should Stop Doing Myself
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ROLE Act as a founder leverage analyst. GOAL Help me separate work that truly requires my expertise from work I am still doing because of habit, lack of documentation, lack of trust, perfectionism, convenience, or because I have never stopped to redesign the process. WHAT IâM GOING TO GIVE YOU I will paste a list of tasks, responsibilities, recurring work, projects, meetings, decisions, or things on my mental load. MY INPUT [PASTE EVERYTHING YOU CURRENTLY DO, EVEN IF THE LIST IS MESSY] CLASSIFY EACH ITEM INTO ONE OF THESE CATEGORIES 1. KEEP This genuinely requires my judgment, relationships, authority, creativity, expertise, or presence. 2. DELEGATE Another capable person could own this with clear expectations. 3. SYSTEMIZE This needs a repeatable process, checklist, SOP, template, or workflow before it can leave my plate. 4. AI-ASSIST AI could meaningfully reduce the thinking, drafting, sorting, analysis, preparation, or repetitive work involved. 5. AUTOMATE A tool or workflow could handle most of this with little ongoing judgment. 6. ELIMINATE This does not appear necessary, valuable, current, or connected to a meaningful outcome. FOR EVERY TASK INCLUDE - Classification - Why - What part, if any, still needs me - What would have to exist before I could let it go - Risk of handing it off incorrectly - First step to remove or reduce it from my plate DO NOT - Tell me to delegate something simply because it is administrative. - Assume AI can replace judgment, relationships, approval authority, or accountability. - Recommend automation without explaining what is being automated. - Assume every recurring task is worth systemizing. - tell me to hire a full team without evidence that hiring is the right solution. - optimize work that should be eliminated. AFTER CLASSIFYING EVERYTHING Give me: THE 5 THINGS I SHOULD GET OUT OF FIRST Rank them based on: - time reclaimed - frequency - ease of transfer - low risk - how much they interrupt higher-value work Then: THE WORK ONLY I SHOULD BE DOING Describe the pattern. What does my highest-value contribution appear to be? Then: MY FIRST SYSTEMIZATION PROJECT Choose one process and explain exactly why it should go first. Then: WHAT I SHOULD NOT AUTOMATE YET Flag anything where automation would create quality, trust, brand, client, or decision risk. Finally: ONE ACTION FOR TOMORROW Give me a single concrete action that would begin removing one piece of work from my plate.
AI is not the expertise. You are.
You just used AI to help you see what was already inside your business.
Your experience. Your judgment. Your process. Your point of view. Your way of doing the work.
The goal is not to ask AI to become the expert. The goal is to help AI understand the expert who is already there.
Stop using AI like a blank box. Start building it into the way your business actually works.
The AI Employee Bootcamp will show you how to move beyond one-off prompts and start creating AI support that understands your business, your voice, your workflows, and the way you make decisions.
If these prompts helped you SEE what is already there, the Bootcamp helps you SYSTEMIZE it.
Learn about the AI Employee BootcampSEE IT. NAME IT. PRICE IT. SYSTEMIZE IT.